START
$59/month
Essential website service for a local business getting established online.
- Professional website
- Mobile-first experience
- Hosting included
- Core maintenance
Website leasing for local business
Your business deserves a website. We lease it.
Professional websites delivered as an ongoing service. Top Shelf builds, launches and operates the website while you run your business.
See Lease Plans How It Works✓ Mobile-first✓ Hosting✓ Ongoing service✓ Local-business focused
01. Choose your lease.
Three recurring plans. One simple idea: your website is a service, not a one-time project.
GROW
$99/month
Expanded capability for businesses building a stronger online presence.
- Everything in START
- Expanded capability
- Growth enhancements
- Priority service
PRO
$149/month
Higher-capability service for businesses ready for more.
- Everything in GROW
- Advanced capabilities
- Priority enhancements
- Premium service level
02. Website as a service.
Professional presence
A modern online home designed around the business and its customers.
Managed operation
Hosting and technical operation stay with Top Shelf.
Recurring relationship
The website remains an active service instead of an abandoned project.
03. From prospect to active lease.
1
Choose a lease
Select START, GROW or PRO.
2
Business intake
Supply the essentials needed to build the site.
3
Website production
The Website Factory builds and prepares the site.
4
Launch + service
The site goes live and enters ongoing lease operations.
04. Website Factory.
A repeatable production engine turns customer information into deployable websites.
INTAKE
BUILD
QA
LAUNCH
LEASE
05. Six systems. One company.
One-page Sales Offer
Turn visitors into lease prospects.
Website Factory
Produce customer sites repeatably.
Customer System
Manage the tenant relationship.
Marketing Machine
Generate and nurture prospects.
Control Room
Track operations, leads, leases and failures.
Avatar / Demo Layer
Inform → Engage → Sell → Top Shelf.
06. Marketing Machine.
Research local businesses, identify opportunities, create outreach, capture responses and move prospects into the lease process.
07. Customer System.
Track customers, plans, onboarding, website status, service status and lease relationships.
08. Control Room.
A central operating view for leads, customers, websites, deployments, tasks, errors and system health.
09. Automation.
Automate the repetitive movement from lead to customer to deployed website to ongoing service.
10. AI layer.
OmniRoute is the AI routing layer for the automation system.
11. Visual authoring.
Silex is the visual website authoring tool; the production output is static web content.
12. Source control.
GitHub is the source of truth for production code, configuration and checkpoints.
13. Cloud production.
Cloudflare provides Pages hosting, DNS, SSL/CDN and Workers/Functions where required.
14. Local-business focus.
The product is designed around practical needs of local businesses: visibility, trust and customer contact.
15. Intake.
The onboarding process collects business identity, services, contact details, location and goals.
16. Production QA.
Every customer site should pass content, mobile, link, SEO and deployment checks before launch.
17. Reporting.
Track business activity, customer status, website status and service health.
18. Failure handling.
Detect failed tasks and deployments, record the failure and surface it in the operating system.
19. Recovery.
Maintain checkpoints and backups so power loss or deployment failures do not erase project progress.
20. Mobile-first.
The customer experience is designed for phones first and scales up to desktop.
21. SEO foundation.
Clear titles, descriptions, semantic structure and local-business foundations support discoverability.
22. Customer growth.
START, GROW and PRO provide a simple progression as the business relationship expands.
23. Avatar integration.
When the avatar assets arrive, they plug into the existing Top Shelf sales and onboarding experience.
24. Operating rule.
AUDIT → VERIFY → CONNECT → AUTOMATE → BUILD → TEST → LAUNCH.
25. The goal.
Sell → Lease → Build → Launch → Maintain → Retain.